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Aerobloks™ is designed for the imagination. Yet its appeal extends far beyond, allowing for the expression of children’s insights and feelings. It is educational, a perfect medium for developing the necessary skills for social interactions such as team building, and even project management. You’ll be amazed at how children can learn to envision, plan, negotiate, and successfully build truly impressive structures.
The Aerobloks™ building block system is perfect for creating impressive masterpieces while improving the cognitive, physical, emotional and social aspects of children's development. Read what Dr. Michael Meyerhoff has to say about this.
Is it possible for a child to succeed in school if he spends a lot of time just playing? In today’s competitive, ever-changing world, many parents believe that this will put their child at a disadvantage. After all, recent research clearly indicates that academic success – and success in life – depends on an abundance of appropriate educational experiences during the early years.
However, the research also indicates that for young children, “having fun” and “learning” are one and the same. It actually is through productive and pleasurable play activities that they build wide and firm foundations for later scholastic achievement. It is these enjoyable activities that allow them to develop the broad concepts and general skills that will enable them to master all sorts of complex and sophisticated challenges in the years to come.
That is why an exciting, engaging, and versatile product like Aerobloks™ is so fantastic. By providing young children with unparalleled opportunities for fun, it allows them to progress in a wide range of critically important areas of development. For example:
PROBLEM-SOLVING
An item that requires a child to “follow the instructions” is not only boring, it is counter-productive when it comes to promoting optimal cognitive development. The specific knowledge and skills required to operate today’s technology may very well be obsolete tomorrow. By inviting a child to come up with all sorts of original configurations on his own, Aerobloks™ encourages him to develop the kind of flexible, adaptive, insightful mind that will allow him to master whatever mental challenges he may face in the future.
IMAGINATION AND CREATIVITY
Knowledgeable and skillful people are necessary for society to function. But imaginative and creative people are needed if society is to flourish. Because it is completely open-ended, Aerobloks™ provides a child with infinite possibilities for self-initiated and self-designed fun, and it entices him to develop the kind of innovative mind that will be highly valued.
GROSS & FINE MOTOR ABILITIES
Especially during the early years, educational development is built on a foundation of solid physical skills. Gross motor (large muscle) activities permit a child to develop the fitness required to remain active and alert throughout the day, and fine motor (small muscle) activities allow him to become adept at a variety of tasks from page-turning to writing. The “building” and “putting together” aspects of Aerobloks™ give a child ample chances to significantly improve his capabilities on both levels.
SOCIAL SKILLS
Having great ideas is wonderful, but being able to execute them often requires the capacity to communicate and cooperate effectively with others. While it is possible for a child to have tons of fun playing with Aerobloks™ by himself, the expansive nature of the product also tempts a child to engage in even more appealing group projects that lead to the development of these extraordinarily important interpersonal skills.
SELF-ESTEEM
In addition to the aforementioned abilities, success in school and life requires confidence and a “can do” attitude. Aerobloks™ is truly exceptional in that it gives a small child the ability to do incredibly big things. The intense feelings of accomplishment he gets on an immense scale as he plays with this product will help him develop a healthy, achievement-oriented personality that will fortify him as he faces any and all scholastic and life challenges in the future.
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Dr. Michael Meyerhoff

Dr. Michael K. Meyerhoff, Ed. D., a former researcher with the Harvard Preschool Project, is executive director of the Epicenter Inc., “The Education for Parenthood Information Center,” a family advisory and advocacy agency located in Lindenhurst, Illinois. He may be contacted via e-mail at epicntrinc@aol.com.
A copy of his booklet, “The Power of Play: A Discussion about Early Childhood Education,” may be obtained by sending a self-addressed stamped envelope and $1.00 to: The Power of Play, c/o The Epicenter Inc., P.O. Box 6264, Lindenhurst, IL 60046.
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